The Baton Pass

Build. Teach. Hand over.

Documented client results across multiple industries. The consistent pattern: build strong foundations, teach the client to run the system themselves, then step back as they grow independently.

Meta Certified Media Buyer

Meta Certified Media Buyer.

2017–2022

Digital Marketing Agency

Over a decade in digital marketing, including five years founding and operating a full-service agency serving online coaches — directing a team of thirteen independent contractors.

2020

FemForce

FemForce (Stacey Poterson): engineered the funnel and ads that doubled her client base within two months — then trained her to run the system herself.

2020

Tiffany Armstrong

Tiffany Armstrong: from zero online presence to an engaged following of 50,000+ and market leadership in online self-defense education for women.

Meet The Freemans

Meet The Freemans: engaged at roughly 3,000 followers — positioning identified through rapid-fire ad testing, program ecosystem co-developed, founders trained to run their own ads. The brand has since grown past 1 million Instagram followers, still operating on infrastructure from the original engagement.

Kenny Weiss

Kenny Weiss: full brand and product-ecosystem rebuild — thanked by name in the acknowledgments of his published book two years after the engagement ended.

Full case studies are published after compliance review.

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